Group Plays the Freud Card in Effort Not to Let Fishers off the Hook
For Immediate Release: September 22, 2008
Contact: Lindsay Rajt 757-622-7382
Pensacola, Fla. -- Any day now, male anglers in the Pensacola area could find themselves examining their "shortcomings." That's because PETA is in the process of placing in the city a brand-new billboard that takes direct aim at the cruel "sport" of fishing. Showing an angler with his fishing rod extended from his lower midsection next to the tagline "Are You Overcompensating for Something? Find Out Why Only Losers Go Fishing at FishingHurts.com," the new billboard aims to hit anglers where it hurts.
PETA will try to get the billboard placed in time for Fish Amnesty Day on September 27--PETA's response to the blood-sport industry's National Hunting and Fishing Day.
The group chose to debut the new billboard in Pensacola because more people fish in Florida than in any other state.
Myriad scientific reports confirm what many marine biologists have been saying for years: Fish feel pain. When anglers remove hooks from fish, they often tear the animals' mouths, which are full of nerve endings. Fish are often thrown, stepped on, impaled, or mutilated while they are still alive. Then they are left to die slowly and painfully of suffocation. If that were done to any other animal, it could result in cruelty-to-animals charges. Even fish who are released after being caught often die from their injuries.
An issue of Fish and Fisheries that was devoted to exploring how fish learn cited more than 500 research papers to show that fish are smart, have long-term memories, and can use tools and even build structures. An Oxford University scientist has published research showing that fish learn faster than dogs. And University of Edinburgh biologist Culum Brown says, "In many areas, such as memory, [fish's] cognitive powers match or exceed those of 'higher' vertebrates, including non-human primates."
"Compassion is a sign of strength; using food to lure fish to a lingering death is an act of cruelty," says PETA's Lindsay Rajt. "If you wouldn't tear a hole in a kitten's or a puppy's lip, you shouldn't tear a hole in a fish's lip. When it comes to pain, it's the same thing."
For more information and to view the billboard, please visit Blog.PETA.org or click here .
http://www.peta.org/mc/NewsItem.asp?id=11982
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