"They" being conventional wisdom and the pushers of high carb/whole grain and low fat diets.

http://www.fathead-movie.com/index.p...re-up-against/

Everyone from John Milton to Thomas Jefferson to Supreme Court Justice William Brennan has been credited with enunciating the concept of The Marketplace of Ideas (proving that ideas are often more memorable than the people who enunciate them), but regardless of who coined the term, I believe it makes perfect sense: given a free exchange of information, the best ideas eventually rise to the top, just as the best products tend to rise to the top in an economic marketplace.
In short, ordinary people are now able to bypass the information gatekeepers and learn from each other. That’s exactly what more and more of us are doing, and as a result, the truth about real food and real health is spreading like a beneficial virus.