Whats the deal with all the "salt life" inshore guys wearing those gay ass bandannas around their necks and faces?

I am starting to see these guys in every magazine and tv show. Is this the new fad?

Since when does fishing involve robbing a train?

do i have to get this "outfit" when i come down to the coast to catch spottails?

Whats next? - a separate cooler for your drinks?
costas with a 100lb mono and cork for a strap?
salt life sticker on truck ?

Seriously - someone in the know please tell me what i need to add to my saltwater wardrobe.
I dont want to be left out.