https://www.cnn.com/2021/07/01/tech/...ads/index.htmlNew York (CNN Business) Pinterest on Thursday announced that it will ban all advertisements related to weight loss from its platform in an effort to prevent content that could encourage unhealthy or disordered eating habits.
The bookmarking site said it will also prohibit ads with language or images that promote or disparage certain body types.
"There's been a steep rise in unhealthy eating habits and eating disorders in young people since the Covid-19 pandemic started last year," Pinterest (PINS) said in a statement, citing data from the National Eating Disorders Association.
The company said Thursday that it previously barred some advertisements related to weight loss, including ads containing before-and-after weight loss images, weight loss pills or procedures, and "body shaming."
But its new policy is intended to go further by banning all ads with weight loss language and imagery, including testimonials regarding weight loss or weight loss products and references to Body Mass Index or similar indexes. Pinterest said it is the "only major platform" to prohibit such ads.
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