Under Amour and the Cost of Canceling Hunting

[Maggie Glover]

In 2016 UA decided to drop one of there endorsement deals with a female hunter (Sarah Bowmar) because her husband (Josh) killed a bear with a spear while wearing UA gear. Her husband, not a UA athlete, was former competitive javelin thrower and very effective with the spear but sparked outrage. I could give a sh!t about spears, bears, or "endorsed hunters"; however, in my news feed, today came a story about the SEC investigating UA. Seems as if someone at the SEC feels like UA gave bogus sales figures for the quarters that immediately followed them dropping Mrs. Bowmar. Now so many internet outrages come and go and boycott this and that, but UA made the statement about the incident and seemingly hunting in general. Shortly after, they made the decision to completely drop the waterfowl line and several other hunting lines and fully embraced the outrage against hunting and anti-gun that seemed all the fashion at the time. Afterall, this was the post-Trump victory in 2016 so they became media darlings of the left for doing so.

So at what cost? Their stock price at the date of dropping Mrs. Bowmar was $85. The stock price one week later was $40 a drop of 58%. Hey cooler heads prevail right? I mean guns are guns but profit is profit, I am sure that it bounced back...right?!?? Not so fast, back to today's story. UA felt immediate backlash and it may seem that sales indicated the same, thus the need to cook the books. The problem is hunters not only hunt, but they also, golf, run, play tennis, and many others that do not hunt are sympathetic to "anti-gun/hunters" and make their buying decision accordingly. Instead of giving you the Paul Harvey. I will simply let this graphic, taken this morning, show the company's stock history (yes I know many things factor into stock price and companies get served by the SEC all of the time but come on...). MG

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[Duck Nitz]

Plus the SEC is taking a hard look at the tax years 2015 and 2016...unduhh ohmmmuhhh

[Maggie Glover]

Plus the SEC is taking a hard look at the tax years 2015 and 2016...unduhh ohmmmuhhh

Yeah there may be a Gulfstream G550 for sale real soon. MG

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[Saltydog235]

So much for protecting this house.

[JABIII]

I never heard about this so I didn't stop purchasing UA products because of it. I never started purchasing their tacky crap in the first place. Same with Nike clothes. When I think of a tennis shoe company clothes wearing consumer, I picture this...

[JABIII]

Even their company jet looks like trashy ass...

[Baggy]

Dudes pretty fly for a white guy.

[Rubberhead*]

Here's another great success story...

https://www.cnbc.com/2015/08/12/why-...Donald%20Trump.

August 12, 2015 - "Macy’s chief Terry Lundgren said Wednesday it was a business decision to end the retailer’s 11-year menswear collection partnership with Donald Trump."

Macy's (M) on July 31, 2015 - $69.06/share...
Macy's (M) today... $6.24/share

So the brilliant business man, Terry Lundgren lost $19,488,962,700 dollars in market cap for Macy's...That's 19.5 Billion dollars...

[willyworm]

I for some reason thought with their brand recognition the stock would be a decent one. Boy was I wrong!! After way too long of watching it tank I finally had to let it go.

[Southernduck]

And the consumer spoke. We vote daily with our wallets and it seems most of the time when companies cave to liberal/PC pressure, they lose. If they don't think the silent majority exists, they are fools.

[Highstrung]

never owned anything UA, simply because I have taste.. the last thing of Nike I owned was a pair of 180s I wore in Basic. There's no way I'm wearing camo that's heavily laced with neons.

[Bad Habit]

Need to change the title to " Get woke-go broke"

[Frank1]

Heard this morning A&E has lost 49% of viewers since dropping Live PD from their channel. The silent majority speaks silently

[turbo]

Hindsight is 20/20, but I'm glad that this story fits your collective agendas.

Spoiler alert: UA's problem is the same as ESPN: They overextended themselves with bad business decisions/marketing strategies. "You've gotta spend money to make money" works great until your spending outpaces your income.

Spoiler alert #2: The internet broke Macy's. It had nothing to do with them dropping something that happened to have Trump's name on it.

But, y'all tell whatever story you'd like to. It's fun to read.

[turbo]

Heard this morning A&E has lost 49% of viewers since dropping Live PD from their channel. The silent majority speaks silently

Spoiler alert #3: A&E hasn't had a thing worth watching, including that Live PD bullshit, since they did the Texas Rising and Hatfield/McCoy specials.

[Jozie & Me]

Are adidas/Reebok ok? Workout Shorts and tshirts are about all I wear since the Rona.

[2thDoc]

turbo with the truth bombs

[Southernduck]

Hindsight is 20/20, but I'm glad that this story fits your collective agendas.

Spoiler alert: UA's problem is the same as ESPN: They overextended themselves with bad business decisions/marketing strategies. "You've gotta spend money to make money" works great until your spending outpaces your income.

Spoiler alert #2: The internet broke Macy's. It had nothing to do with them dropping something that happened to have Trump's name on it.

But, y'all tell whatever story you'd like to. It's fun to read.

Spoiler alert #3: A&E hasn't had a thing worth watching, including that Live PD bullshit, since they did the Texas Rising and Hatfield/McCoy specials.

Those marketing and business decisions are exactly what we are talking about. The income side fell off because of a business decision. Furthermore someone was too stupid or arrogant to see it happening and curb the spending side.

UA's issues are on the WSJ home page today showing the accounting issues but make no mention of the hunting side as I would suspect is going to be printed anywhere other than maybe an outdoors publication with an agenda.

[turbo]

Those marketing and business decisions are exactly what we are talking about. The income side fell off because of a business decision. Furthermore someone was too stupid or arrogant to see it happening and curb the spending side.

UA's issues are on the WSJ home page today showing the accounting issues but make no mention of the hunting side as I would suspect is going to be printed anywhere other than maybe an outdoors publication with an agenda.

Naw dawg.

The OP stated causation. I simply disagreed with him.

Now, you're agreeing with me and you don't even know it.

[Duck Nitz]

I always thought UA stood for 'Unauthorized Absence'...hmmm