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Thread: Ford Demands that Goodyear remove "Wrangler" from Sidewalls

  1. #1
    Join Date
    Nov 2002
    FloVegas SC

    Default Ford Demands that Goodyear remove "Wrangler" from Sidewalls

    I read this and to show where the world is, I was fully expecting that this was due to some cultural sensitivity or other craziness. However, I completely forgot that one of its target markets this time is the Jeep Wrangler. I guess Ford does not want to advertise for its foe. Seems a bit silly to me but I am sure an OEM will cave to the manufacturer to get on the hottest new vehicle. MG

    Ford To Goodyear: Get 'Wrangler' Off The Bronco's Tires

    JUL 15, 2020 at 5:47PM
    Brandon Turkus
    By: Brandon Turkus
    Goodyear to Ford: I got you, boo.
    Automakers are like politicians – they're loathe to acknowledge a rival. Instead, other brands and their products are “the competition,” or something similar. But in developing the 2021 Ford Bronco to beat the snot out of the Jeep Wrangler, the Blue Oval ran into an issue: one of the most popular off-road tires on the market is the Goodyear… Wrangler. Oh dear.

    It just wouldn't do for Ford's most significant new product in years to feature its arch-rival's name five separate times on the exterior. After all, how silly would a Mustang look with “Camaro” all over it, or an F-150 with multiple “Ram” logos? Exactly. And that's why when the new Bronco arrives in Spring 2021, it will do so with special Goodyear tires that lack the typical Wrangler badging. But not entirely.

    As we said, the Goodyear Wrangler is an extremely popular off-road tire, so while the name won't be outwardly visible on the Bronco, according to Ford, there still needs to be small Wrangler markings on the inside of the tire.

    Ford confirmed this to, with spokesman Sam Schembari saying, “[The Wrangler name] will be removed from the Goodyear's side wall on the outboard side. Bronco Customers will not see it unless their tires are off the vehicle and the inboard side is visible.”

    Why not strip the word off entirely? According to Schembari, it's because the Wrangler name is “still part of [Goodyear's] aftermarket branding.”

    So while there will still be small instances of Jeep's long-lived off-roader on every Bronco, the tires won't constantly remind owners of it.

    As for which versions of the Bronco will carry these special Goodyear tires, it's hard to say at the moment. Depending on trim, the Bronco will wear any of six different tire sizes ranging from 30-inchers on the Base to enormous 35s on the Wildtrak and vehicles with the optional Sasquatch pack. We've already seen Goodyear Wrangler-shod Broncos in press images, but the vehicles in certain shots also feature BFGoodrich rubber (below).
    Aliqua die cognoscetis!

  2. #2
    Join Date
    Nov 2010


    I think Ford should just demand that Jeep change the name of the Wrangler!��

  3. #3
    Join Date
    Nov 2010


    Maybe go with a different brand?
    Quote Originally Posted by squatty View Post
    R. Not
    So then, just as you received Christ Jesus as Lord, continue to live in him, rooted and built up in him, strengthened in the faith as you were taught, and overflowing with thankfulness. —Colossians 2:6–7

  4. #4
    Join Date
    Apr 2002


    Maybe turn the tires around.
    A vote is like a rifle: its usefulness depends upon the character of the user.

    Theodore Roosevelt; 26th president of US (1858 - 1919)

    “A fear of weapons is a sign of retarded sexual and emotional maturity” Sigmund Freud

  5. #5
    Join Date
    Jan 2005


    Want own anther one.
    Gettin old is for pussies! AND MY NEW TRUE people say like Capt. Tom >>>>>>>>>/
    "Wow, often imitated but never duplicated. No one can do it like the master. My hat is off to you DRDUCK!"


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