Not necessarily a comment about NWTF but any non-profit...

Many, if not most, closing in on all, non-profits are simply a self-funding trusts for the "executives" that "work" there. Find a sappy cause that instantly and easily makes folks want to separate from their money. Come up with a logo and slogan, direct mail and, now, a website. You can be a millionaire without ever having to work or take risks. If things aren't moving quickly enough for you, you can adopt the mafia model. Send some goons out to big money corporations and threaten to have the mindless masses picket their head office unless they become an annual contributor to your worthy cause. Not only do you get a big salary, you get built-in tax deductions on just about all your expenses.